May offers the perfect mix of dates to connect with your audience through values such as inclusion, innovation, teamwork, and culture. In this article, you’ll find important dates and commemorations to inspire your digital content throughout the month. Remember that consistency matters—every social media algorithm rewards it.
If you’re wondering how often you should post, keep in mind that it depends on factors like the type of business (B2B or B2C). However, here are some general recommendations: post 3 to 5 times per week on Instagram; 2 to 4 times on LinkedIn; 3 to 5 on Facebook; 3 to 7 on TikTok; and once a week on YouTube.
Visit our blog for communication, content, and PR tips—or reach out if you’d rather let us take care of your social media 😉
Labor Day – May 1
Labor Day is a key date to recognize the efforts of professionals and work teams. For companies and entrepreneurs, it’s a great opportunity to showcase the value of human capital, share success stories, or thank collaborators and clients.
Hashtags to use: #LaborDay #HumanValue #TeamThanks #Teamwork #WorkPride
Madrid Community Day – May 2
If your business operates in Madrid or you have clients in this region, this date is ideal to show closeness and a sense of belonging. You can share fun facts or unique aspects of the local culture.
The heart of Spain blends history, culture, and modernity in every corner. This autonomous community is known for its endless energy, green spaces like El Retiro, vibrant cultural life, and diversity. In Madrid, community life is intensely lived in plazas, markets, traditional neighborhoods, and cultural events that bring locals and visitors together. The warmth of its people, entrepreneurial spirit, and constant innovation make Madrid a great place to live, work, and build a business.
Hashtags to use: #ComunidadDeMadrid #MadridPride #Madrid #MadridFestival
World Press Freedom Day – May 3
World Press Freedom Day is ideal for brands focused on communication, technology, or social responsibility. In an age where fake news dominates much of our digital landscape, this is a good time to reflect on the importance of truthful information and transparency.
Hashtags to use: #PressFreedom #FreeInformation #ResponsibleCommunication #FreePress
Star Wars Day – May 4
Though more informal, Star Wars Day has huge viral potential. Use it creatively: memes, analogies about business “force,” or special launches are just a few ideas to tie this date to your brand.
Hashtags to use: #MayThe4thBeWithYou #StarWarsDay #TheForceIsWithYou
Mother’s Day – May 4 & 10 (Spain and Mexico)
Mother’s Day is celebrated on different days in Spain and Mexico, but it’s a key date in both markets. It’s the perfect time for gratitude campaigns, special offers, or emotional content that highlights the value of mothers.
Hashtags to use: #MothersDay #ThanksMom #EntrepreneurMoms #UnconditionalLove
Teacher’s Day – May 15 (Mexico)
Teacher’s Day is ideal to honor those who dedicate their lives to education. It’s a great occasion to show appreciation, share inspiring stories, or highlight the positive impact of learning.
Hashtags to use: #TeachersDay #ThanksTeacher #EducationHeroes #InspiredByEducation #PassionForTeaching
Battle of Puebla – May 5
May 5 commemorates the bravery of the Mexican people during the Battle of Puebla. It’s a day to celebrate national identity, historical pride, and values like resilience and unity.
Hashtags to use: #CincoDeMayo #BattleOfPuebla #MexicanPride #HistoryInspires #MexicanStrength
Europe Day – May 9
Europe Day celebrates peace and unity across the continent and is ideal for discussing international collaboration, business expansion, or European commitment. It marks the anniversary of the Schuman Declaration of 1950, which laid the foundation for what is now the European Union.
In 2025, on its 75th anniversary, the European institutions will host free events—both online and in-person—in Brussels, Strasbourg, Luxembourg, and other cities across Europe.
Hashtags to use: #EuropeDay #UnitedInDiversity #UnitedEurope #BuildingTheFuture
International Day of Families – May 15
A great opportunity to speak about family values inside and outside your company. You can share your organization’s internal culture or how your business supports work-life balance.
In Spain, family businesses represent 92.4% of all businesses, generate 70% of private-sector jobs (over 10.2 million workers), and contribute 57.8% of the private Gross Value Added.
In Mexico, family businesses make up 90% of all businesses, generate around 70–72% of jobs, and account for approximately 62% of the GDP.
This type of business shows resilience and adaptability in changing environments. If you run a family business, this is a perfect time to share your story.
Hashtags to use: #FamilyDay #WorkAndFamily #FamilyValues #FamilyBusiness
International Day Against Homophobia & Internet Day – May 17
May 17 is doubly meaningful. You can create content that promotes inclusion and diversity (International Day Against Homophobia), while also addressing digital transformation (Internet Day). Both dates are ideal for reinforcing your brand values.
Hashtags to use: #Inclusion #Diversity #SafeInternet #DigitalTransformation #LoveIsLove
World Bee Day – May 20
A day to reflect on sustainability and the importance of protecting the environment. Ideal for eco-conscious brands, food-related businesses, or CSR-focused projects.
Hashtags to use: #SaveTheBees #Environment #Sustainability #ProtectNature
Birth Anniversary of Philip II – May 21
If your business focuses on history, culture, or tourism, you can use this anniversary to create educational or entertaining content about Spain’s history.
Hashtags to use: #SpanishHistory #PhilipII #SpanishCulture #HistoricalPride
World Day for Cultural Diversity – May 28
Celebrating cultural diversity shows your commitment to a more inclusive world. You can spotlight the multicultural nature of your team or clients and invite reflection on the importance of embracing differences.
Hashtags to use: #CulturalDiversity #CultureForAll #UnitedInDiversity #MutualRespect
If you need support creating social media content, Nativa-PR can help you develop creative ideas tailored to your industry. We offer content consulting for brands and digital strategies for companies.
