The pet and animal care industry in Spain and across Latin American countries has grown exponentially in recent years, driven by an increasingly informed, conscious consumer who is willing to invest in high-quality products, services, and experiences for their companion animals.
For entrepreneurs, brands, veterinary clinics, pet-friendly startups, and projects linked to animal welfare, developing marketing strategies and understanding the main pet media outlets in Spanish is essential to achieve strategic positioning, gain visibility, and build reputation in a highly competitive yet opportunity-rich market.
At Nativa-PR, specialists in Spanish-language PR and high-value media placements, we have created an in-depth article analyzing this sector. We have compiled the most relevant pet media outlets in Spanish that every pet product distributor or online pet store focused on dogs and cats in Spain or Mexico should know, and how to enter this space through a well-designed digital PR strategy in Spanish. We explain why each specialized pet and animal media outlet is valuable from both a commercial and communication perspective.
INDEX
1. The Pet Industry in Mexico: Growth, Opportunities, and Key Dynamics for Pet Brands and Retail
The pet industry in Mexico has consolidated itself as one of the most dynamic and resilient consumer markets. Today, over 70% of Mexican households own at least one pet, representing approximately 80 million companion animals, according to data from the National Institute of Statistics and Geography (INEGI).
This widespread adoption translates into significant economic figures. In 2024, the total pet market in Mexico reached an estimated value of USD 5.4 billion, with projected annual growth of 4.85% between 2025 and 2033, potentially reaching USD 8.27 billion by the end of that period.
One of the most relevant segments within this ecosystem is pet food. The Mexican pet food market reached approximately USD 7.7 billion in 2023, with more than 200 companies involved in manufacturing and commercialization, and continued production growth expected through 2030.
These figures highlight a broad, evolving market with multiple niche opportunities for both product suppliers and online pet retailers in Mexico. High pet ownership rates and sustained spending on nutrition, health, and wellness reflect a demand that is not only consolidated but increasingly diversified toward higher value-added products and services. From a web positioning and PR in Spanish-speaking markets perspective, Mexico represents fertile ground for brand building and long-term business strategies.
If you own a pet brand and want to position it through organic publications in Spanish-language media, Nativa-PR can help. Contact us.
2. The Pet Sector in Spain: Market Size, Potential, and Economic Relevance for Pet Product Manufacturers
Spain’s pet market also presents a solid and expanding landscape, forming a significant part of the national economy related to animal care. Within Europe, Spain ranks among the countries with the highest number of companion animals, with more than 28 million pets nationwide, according to the Spanish Association of the Pet Industry and Trade (AEDPAC).
This level of pet ownership has a direct economic impact. The companion animal sector in Spain generates approximately €2.3 billion annually and includes more than 10,600 companies, ranging from retail chains and specialized suppliers to veterinary services.
Nearly 49% of Spanish households own at least one pet, illustrating the strong trend of “pet parenting” and animal humanization, which has boosted demand for products and services ranging from nutrition to technology and specialized healthcare. For businesses operating in the pet industry, developing a digital communication strategy and PR in Spanish-speaking countries is no longer optional, it is essential.
For entrepreneurs and brands interested in the European market, Spain offers a robust ecosystem with high pet ownership, strong per-capita spending, and an active business environment. This combination makes Spain a strategic market for both established brands and new entrants offering innovative pet products and services.
3. Which Spanish-Language Digital Media Should You Follow in the Pet Industry?
Staying informed about leading pet media in Spanish not only helps businesses understand industry evolution and consumer trends but also opens strategic opportunities for visibility, reputation, and media positioning. These outlets act as market barometers: they shape narratives, validate brands, and define which topics resonate with pet owners, professionals, and decision-makers.
At Nativa-PR, we work with a media-specific approach, aligning each brand with the platforms where it can generate real impact. From editorial articles and press release distribution to interviews, influencer collaborations, and value-driven content, Spanish-language PR is most effective when tailored to each channel’s editorial focus.
Below, we share some of the most relevant pet media outlets and influencers in Spanish to consider if your goal is web positioning within Hispanic audiences and sustainable brand growth.
4. Specialized Digital Media Focused on Pets and Animals in Spanish
Prensa Animal (Mexico)
Prensa Animal is a digital media outlet specialized in news, current affairs, and educational content related to the animal world, with a serious, journalistic approach. Its main strength lies in the credibility it has built among readers interested in animal welfare, animal rights, responsible care, and industry news. Having a presence in Prensa Animal represents an opportunity to associate your brand with values such as responsibility, ethics, and social commitment—factors that are increasingly relevant to today’s consumers. Among the leading Spanish-language pet media outlets, it is an ideal platform for distributing press releases, product launches, or business initiatives with positive social impact as part of a PR strategy in Spanish-speaking markets.
Revista Mascotas (Bolivia)
Revista Mascotas is a long-established media outlet within the pet sector, focused on practical information, care advice, trends, and products for companion animals. Its editorial approach combines accessible educational content with specialized information, allowing it to reach both pet owners and industry professionals. For business owners, it represents an attractive showcase to position products and services in front of a broad yet well-segmented audience actively interested in animal well-being. For this reason, it is considered one of the leading Spanish-language pet media outlets for visibility strategies, branded content, and Spanish-language PR campaigns.
Revista Perros Pura Sangre (Mexico)
Revista Perros Pura Sangre is a benchmark within the dog niche, especially for breeders, trainers, veterinarians, and highly engaged enthusiasts. Its content covers breeds, health, nutrition, training, and specialized events, making it a highly segmented medium with strong commercial value. Platforms like this allow brands to connect with audiences willing to invest in premium products, specialized services, and high-value solutions. Among the main pet media outlets in Mexico, it stands out for its expert focus and loyal community.
Revista Pet Food Latinoamérica (Latin America)
Pet Food Latinoamérica is a B2B media outlet specialized in the pet food industry, with a technical, business-oriented, and strategic approach. Its audience is composed of manufacturers, distributors, suppliers, and industry decision-makers. This outlet is key for brand positioning, sharing innovation, announcing launches, and analyzing pet food market trends in the region. When discussing leading pet media outlets from a business perspective, Pet Food Latinoamérica occupies a fundamental place due to its professional reach and strong influence within the industry.
Revista Kena (Mexico)
Although lifestyle-oriented, Revista Kena has consistently integrated content related to pets, well-being, and everyday life, creating an emotional connection with its audience, which is primarily female. Its commercial value lies in its ability to integrate pet brands into an aspirational, relatable, and daily-consumption context. Kena represents a channel for humanizing products and services by showing how they fit into real people’s lives. Among Spanish-language pet media with a lifestyle focus, it is ideal for brand positioning and storytelling strategies supported by PR in Spanish.
Perros de México (Mexico)
Perros de México is a digital media outlet that, since 1998, has focused on education, canine culture, and the dissemination of relevant information for responsible pet owners. Its content combines practical advice, health, behavior, and social topics, resulting in a friendly yet informed tone. It is a valuable platform for building trust and credibility, especially for brands seeking social impact, responsible adoption, or animal welfare positioning. Its active community places it among the leading pet media outlets nationwide.
Laika – Universo Peludo (Mexico)
Laika has positioned itself as a modern and accessible digital space focused on care tips, nutrition, and living with pets. Its clear language and agile format make it appealing to younger audiences and first-time pet owners. It is an ideal medium for introducing products, educating consumers, and building brand awareness through usefulness and proximity. Among the main Spanish-language pet media outlets, Laika stands out for its ability to generate engagement and sustained content consumption.
AniMALL (Mexico)
AniMALL functions as a meeting point between brands, products, and consumers within the pet sector. Its commercial focus and marketplace-style structure make it a strategic ally for business owners seeking direct visibility and conversion. Beyond sales, AniMALL provides informative content that educates consumers and strengthens purchasing decisions. As a result, it is positioned as one of the leading pet media outlets with a clearly commercial orientation.
Veterinaria Digital (Panama)
Veterinaria Digital is a specialized media outlet aimed at animal health professionals, offering technical, scientific, and continuously updated content. Its highly qualified audience makes it a strategic channel for companies developing products, services, or technology for veterinarians. Being featured in this outlet positions a brand as serious, innovative, and aligned with scientific evidence. It is undoubtedly one of the leading pet media platforms from a professional and technical perspective.
The Pets (Spain)
The Pets is a digital media outlet with a contemporary approach that combines information, trends, and pet-friendly culture. Its visual and editorial style appeals to brands aiming to connect with modern, urban audiences. It is an ideal space for positioning innovative products, premium services, and concepts aligned with new ways of living with pets. Among the leading pet media outlets in Spain, it stands out for its fresh and current identity.
PETSHOPS Magazine (Spain)
PETSHOPS Magazine is oriented toward the commercial, distribution, and retail segments of the pet industry. Its business-focused approach makes it a strategic platform for networking, brand visibility, and market analysis. It is a key medium for understanding industry trends, movements, and business opportunities. For this reason, it ranks among the leading pet media outlets with a corporate and strategic vision.
Mascotalandia (Spain)
Mascotalandia is a Spanish digital media outlet focused on education, entertainment, and practical recommendations for pet owners. Its friendly tone and family-oriented approach make it attractive for brands seeking to position themselves in consumers’ everyday lives. It represents an excellent opportunity to build trust and maintain consistent presence in an environment with high audience affinity.
Zoco Animal (Spain)
Zoco Animal is a digital project that combines education, activism, and animal welfare awareness. Its ethical and social focus makes it a relevant platform for brands committed to responsible practices. Appearing in Zoco Animal helps build a value-driven narrative, increasingly demanded by today’s consumers. Among the leading Spanish-language pet media outlets, it stands out for its editorial coherence and strong ethical positioning.
At Nativa-PR, beyond developing traditional PR or digital PR strategies in Spanish-speaking markets to connect your brand or service with specialized pet and animal-life media, we tell your story directly to journalists and editors focused on pets and animal welfare across the most important newspapers and media outlets in each country.
5. Pet and Animal Care Influencers in Spanish
Alongside PR efforts, collaborations with influencers or pet influencers can be part of your digital communication strategy. In our article on social media trends for 2026, you can learn which trends you should be applying to position your brand through social platforms.
Below are some examples:
Zadrigman (Mexico)
Zadrigman has positioned itself as a leading creator of educational and entertaining dog-related content in Mexico, combining useful information, rescue stories, and engaging digital formats. Its active and loyal community represents strong value for brands seeking real engagement. Zadrigman is an ideal channel for collaborations, campaigns, and product positioning focused on canine welfare and care.
Chemanimals (Mexico)
Chemanimals is a content creator focused on education, awareness, and responsible pet ownership. Its educational approach and digital presence make it a strategic ally for brands that want to communicate through information and trust. Working with profiles like Chemanimals allows brands to humanize their message and connect with committed audiences.
Dan Kiwii (Mexico)
Dan Kiwii creates content centered on animal care, behavior, and welfare, with an approachable and educational tone. His credibility and accessible style make him attractive for collaborations with pet industry brands. He is a relevant figure within the pet influencer ecosystem, ideal for awareness campaigns and product or service promotion.
Alina Adriana Ivas (Spain)
Alina Adriana Ivas specializes in animal care, responsible coexistence, and pet owner education. Her empathetic and professional communication builds strong trust with her audience. Collaborating with profiles like hers allows brands to convey complex messages in a clear and human way, strengthening brand reputation within the pet sector.
6. How Can I Get Published in Pet Media Outlets?
Spanish-language pet magazines concentrate highly segmented audiences with high levels of trust, allowing brands to communicate their messages in credible environments aligned with values such as responsible care, quality, and ethics. Securing a publication in leading Spanish-language pet media outlets helps position brands in a fast-growing sector driven by increasingly informed and emotionally connected consumers.
There are two main paths: paid placements and organic publications.
In paid placements, brands can access sponsored articles or advertising spaces. Typically, the media outlet creates the content, although if you already have an article, it may be adapted to fit the publication’s editorial style and internal guidelines.
If your goal is organic coverage, it is essential to tell your story strategically and with a journalistic approach. Only then can you generate genuine interest and increase your chances of earning editorial coverage without advertising investment.
At Nativa-PR, we share key questions to consider when pursuing organic publications:
- Am I telling a story or simply promoting a product or service?
- Am I providing information, context, or a relevant trend for the pet sector?
- Does my content fit the editorial line of the media outlet?
- What problem am I addressing, and what solution am I offering the reader?
- Will the reader learn something new from my article?
- From which professional perspective am I speaking (manufacturer, veterinarian, specialist, supplier)?
- Does the brand mention add real context or value?
- Is the text well structured (clear headings, subheadings, short paragraphs)?
- Does it include data, lists, or examples that facilitate reading and understanding?
If you are planning to launch a pet product, gain publications in Spanish-language media, or grow your online pet store sales, we can help. We are animal lovers ourselves and have spent 13 years securing organic media coverage for national and international companies, from product PR and campaign creation to localization, adaptation, and press release distribution. Contact us to grow your business.
Pet brands featured in specialized media strengthen their reputation, improve digital positioning, and achieve sustained visibility beyond traditional advertising. Through PR strategies in Spanish-speaking markets, brands build authority, connect more effectively with decision-makers and end consumers, and create long-term impact.
At Nativa-PR, we help you tell your story and present your pet products to our network of journalists specialized in pets and animal welfare. We design communication and PR strategies to identify the platforms where your brand can generate real impact, strategic positioning, and mid- to long-term growth.
Frequently Asked Questions About Leading Pet Media Outlets
1. What types of pet product companies can benefit from these media outlets?
From pet food manufacturers, veterinary clinics, and specialized stores to tech startups, insurance companies, pet-friendly real estate projects, and lifestyle brands, all can benefit from appearing in leading Spanish-language pet media. The key is choosing platforms aligned with each company’s values, goals, and target audience. In this context, selecting a PR agency with expertise in digital PR, traditional PR, and social media strategies is essential for success.
Is it better to invest in media, influencers, or a combination of both?
An integrated marketing strategy that combines specialized digital media and influencers maximizes reach and credibility. Media outlets provide authority and SEO and GEO positioning, while influencers create closeness, engagement, and trust. For business owners, this combination is especially effective for building brand value over the medium and long term.
How does a PR strategy help within the pet industry?
A well-designed PR strategy in the pet industry goes far beyond media mentions. Its true value lies in building a solid, coherent, and trustworthy reputation in a highly emotional market, where purchasing decisions are closely tied to trust and values. Through PR in Spanish, brands can position themselves as experts, educate consumers, communicate their commitment to animal welfare, and differentiate themselves from competitors.
Appearing in leading Spanish-language pet media generates organic visibility, strengthens SEO, reinforces credibility, and amplifies key messages without relying exclusively on paid advertising. Knowing how to craft high-quality press releases also facilitates partnerships with specialized media, opinion leaders, and influencers, helping brands build authentic narratives with real impact.
What should a company consider before implementing a PR strategy in the pet industry?
Before launching a PR strategy, companies must clearly define their purpose, values, and business objectives. The pet industry demands coherence: the message communicated must align with real practices of welfare, quality, and responsibility. It is also essential to define the target audience, end consumers, veterinary professionals, distributors, investors and select the most appropriate media and influencers accordingly.
Not all pet media outlets deliver the same value. Both Mexico and Spain offer strong commercial reach, with Spain recognized as a European leader in B2B e-commerce growth.