August is a month full of energy in both Spain and Mexico—though celebrated in very different ways. In Spain, summer reaches its peak: it’s vacation season, time for coastal getaways and lively local festivals that fill the streets with music, color, and tradition. From the Málaga Fair to the iconic Tomatina in Buñol, August is synonymous with celebration and outdoor living.
In Mexico, however, August marks a time of transition: while some enjoy the last weeks of vacation, others begin preparing for the return to school. It’s a month for reorganizing, but also for enjoying regional fairs and local festivities that keep cultural identity alive.
Whether your brand is linked to tourism, education, entertainment, or seasonal consumption, August offers multiple opportunities to connect with your audience. Below, we share the month’s most relevant dates to help you plan your content and campaigns.
At Nativa-PR, we’ve gathered some key dates you can use to develop authentic and relevant digital content, especially if your audience is based in Mexico or Spain.
This Month’s Bonus Tip to Improve Your Website’s SEO
Voice search will continue to gain relevance in 2025, so optimizing your website for voice queries is key to maintaining visibility on search engines. Including more conversational phrases, frequently asked questions, and direct answers can help improve your rankings—especially on mobile devices and virtual assistants like Alexa or Siri. Adapting your content to this trend not only enhances SEO but also improves user experience.
International Cat Day – August 8
Cats rule the internet, and this is the perfect day for your brand to join the feline frenzy. Share funny, adorable, or even educational content about cat care. Pet product brands, shelters, or lifestyle accounts can use this date to connect through empathy and humor. It’s also a great opportunity for engagement through community photos, interactive posts, or partnerships with adoption campaigns.
Hashtags: #InternationalCatDay #CatLovers #CatsOfInstagram #CuteContent #Viral
International Day of the World’s Indigenous Peoples – August 9
In a culturally rich country like Mexico, this date is especially meaningful. It’s the perfect time to highlight the cultural, linguistic, and artistic diversity of Indigenous communities. Share content about traditions, textiles, cuisine, languages, or social movements. Brands with a focus on social responsibility or community can collaborate with artisans, support local projects, or promote cultural preservation.
Hashtags: #IndigenousPeoples #CulturalDiversity #IndigenousPride #MexicanCulture #LivingTradition
Octopus Festival in Spain – August 10
Held annually in O Carballiño (Ourense, Galicia), this festival honors pulpo a la gallega—one of the region’s most iconic dishes. Thousands gather to enjoy 25,000 to 30,000 kg of octopus, along with local delicacies like Cea bread, traditional empanadas, and Ribeiro wine. It’s a great opportunity to celebrate regional cuisine, culture, and festivity with social media content.
Hashtags: #PulpoAGallega #SpanishFood #SpanishGastronomy #Tapas #GalicianTradition
International Youth Day – August 12
An ideal date to connect with younger generations through empowerment, creativity, or activism. Perfect for campaigns around mental health, education, entrepreneurship, or social engagement. Feature young content creators or invite them to share ideas about changing the world. If your brand targets youth, this day can help strengthen that bond.
Hashtags: #YouthDay #GenerationZ #YoungVoices #FutureLeaders #EmpowerYouth
International Left-Handers Day – August 13
A fun and curious date with strong potential for engaging and educational content. Share fun facts, creative challenges, or highlight the everyday struggles of left-handed people. Brands in design, stationery, ergonomics, or tech can spotlight products made for lefties.
Hashtags: #LeftHandersDay #LeftiesUnite #FunFacts #CreativeContent #SocialMediaFun
World Relaxation Day – August 15
In the middle of the back-to-school rush, this date encourages a pause. Perfect for wellness, mental health, lifestyle, or natural product brands. Share stress-relief tips, self-care rituals, relaxing playlists, or messages promoting rest. In today’s hyperconnected world, this type of content resonates deeply and strengthens a mindful brand image.
Hashtags: #RelaxationDay #Wellness #Mindfulness #SelfCare #MentalHealth
World Photography Day – August 19
A must for visual content creators. Celebrate by sharing behind-the-scenes shots, collaborating with photographers, launching UGC campaigns, or offering photography tips. It’s also the perfect excuse to refresh your feed’s aesthetic. Instagram and Pinterest are perfect platforms to make the most of this date.
Hashtags: #WorldPhotographyDay #CreativePhotography #VisualContent #PhotoTips #MexicanPhotographers #VisualStorytelling
National Day of Visual Artists (Mexico) – August 21
Celebrate the creativity and talent of Mexican visual artists. Collaborate on cultural projects or launch collections inspired by art. It’s also a great moment to talk about how art influences your brand, values, or design. If your brand is linked to fashion, decor, illustration, or graphic design, this date is a powerful connector.
Hashtags: #VisualArtists #MexicanArt #CreativeMexico #ArtDay #DesignAndArt #MexicanCulture
Firefighter’s Day (Mexico) – August 22
A day that evokes respect, gratitude, and community. Many brands take the opportunity to honor firefighters, donate to local stations, or share emotional content highlighting their service. Share real stories or simply thank these everyday heroes. Great for socially conscious or community-focused brands.
Hashtags: #FirefightersDay #EverydayHeroes #ThankYouFirefighters #CommunitySupport #CivicPride
International Dog Day – August 26
One of the most beloved dates of the month—perfect for cute, emotional, and viral content. Share adoption stories, photos of team members’ dogs, or partner with shelters for campaigns. Pet-friendly, lifestyle, or socially-driven brands can use this to deepen empathy and community engagement. Dogs always drive high engagement. (In Spain, this is celebrated on July 21).
Hashtags: #InternationalDogDay #DogLovers #AdoptDontShop #DogsOfInstagram #CuteContent
La Tomatina – August 27
Held in Buñol (Valencia), La Tomatina is one of Spain’s most iconic, vibrant, and photogenic festivals. Thousands gather to throw tomatoes in a joyful, colorful, chaotic battle. The powerful visuals make it ideal for viral content—from fast-paced reels to photo carousels. It’s the perfect excuse to highlight tomato-red visuals and related “musts.”
Hashtags: #LaTomatina #TomatinaFestival #OfficialTomatina #Buñol
Back to School (Mexico) – Last Week of August
Though not a fixed date, back-to-school season is one of the most active periods of the month. Use it for discount campaigns, school supply lists, organization tips, or emotional content around routine changes. Share motivational messages or mental wellness topics during this transition. It’s a great chance to connect with parents, students, and teachers.
Hashtags: #BackToSchool #StudyTips #SchoolOrganization #NewRoutine #StylishEducation
Remember…
Taking advantage of August’s key dates isn’t just about ticking the calendar—it’s about creating content with intention, identity, and real value. Choose the dates that best match your brand, adapt your message to your audience, and join the conversations that truly matter. Well-thought-out content that informs, moves, or entertains will always leave a lasting mark.
Don’t forget to visit our website for more creative content ideas for your brand! Or check out our blog for more insightful articles on digital content creation.