If it’s time to write a press release, this article will help you identify the key features needed so your message doesn’t go unnoticed and gets published.
First, a press release is a personalized text. It can be used to announce a new product on the market, important news about your business or company, an award you have received, promotions, major launches, and more. Press releases are distributed across different social media platforms and media outlets, which is why it’s crucial to have a well-written release with a good structure and high-value, quality content.
INDEX
- Why is it important to create a press release or news bulletin?
- How can we create a good and successful press release?
- How can I distribute my press release?
- Conclusion on press releases
- Q&A about press releases
Why is it important to create a press release or news bulletin?
Its importance lies in being a source or advertising tool that helps spread your brand. It acts as an introduction and dissemination tool within public relations.
You might be wondering what benefits a press release can bring — here’s a list of the most important points:
- A press release helps with brand identity
Press releases help convey an image of trust and credibility for any business. They allow you to connect with your audience on sensitive topics, studies, celebrations, opinions, and more. It’s an excellent tool for communicating your brand’s values and objectives.
- A press release helps with outreach
A well-crafted press release with valuable content will capture the attention of journalists, opinion leaders, and media outlets, leading to greater exposure.
If the content is of interest, it can be published in both traditional and digital media. It can even be shared through social media, attracting potential clients or national and international business partners interested in your brand or project.
- It builds relationships with the media
Press releases expand your network by opening doors with journalists and opinion leaders who can amplify your message across multiple channels — a major benefit for your brand.
- Press releases help increase SEO traffic
Last but not least, press releases boost a site’s SEO. We are currently in the digital SEO era, and as we’ve explained in previous notes, there are many tools to drive SEO traffic to your website. One of them is a good press release.
Getting publications helps position your business in Google search results, increasing your website’s organic traffic.
How can we create a good and successful press release?
Regardless of the topic, a press release should have a general structure. This not only makes it easier for your audience to read but also helps journalists and media outlets find the essential information quickly.
If you’re not familiar with the format, here’s a guide:
- The press release headline
The title is the first thing readers see, so it must include strategic and relevant keywords about the topic. Remember, it’s the hook that convinces them to keep reading!
- Place and date
This is very important because it registers when and where the event or news is happening. It might seem like a minor detail, but it’s a key part of a proper press release, so don’t forget to add it.
- Lead paragraph or bullet points
This is a crucial introductory paragraph that explains the most important information concisely, answering who, what, where, when, and why.
Alternatively, you can present two to three main points in bullet format to summarize the key aspects of the news.
- Body
In the body of the release, you can add more general details and expand on the lead paragraph. We recommend using the inverted pyramid format — this means writing the most important information first, followed by less critical details.
This style caters to readers who want to find key information quickly.
- Additional details you can add:
- Supporting quotes
- Contact information
- Information about your company, business, or brand
- A final conclusion
- A link where readers can find additional information
How can I distribute my press release?
Once you have written a good press release, it’s time to distribute it.
Here are a few successful ways to do it:
- Through a newswire service
- By sending it directly to your media contacts
- By hiring a specialized news distribution agency like Knall-Digital
The first option can be easier because you can reach a broader audience, depending on the media outlet you choose. In the second case, the method is more manual — you must reach out contact by contact to request distribution.
The last option is to leave the job to experts in press release distribution.
If you need to send a press release, get in touch with us!
So…
Now that you know what a press release is and how to create one, you can incorporate it into your SEO strategies, SEO optimization, or link-building strategies.
We guarantee it’s a powerful tool not only to attract audiences but also to capture potential clients’ attention and expand your brand’s reach.
You can get inspiration from other press release examples — in terms of design and tone — to find your own style and discover what format resonates best with your audience.
At Nativa-PR, we help you create impactful press releases. Plus, thanks to our large network of contacts, we distribute them to media outlets and journalists who want to hear your story.
Q&A on How to Create a Press Release
1. How can I distribute my press release?
Press releases can be distributed in different ways:
- Via a newswire service
- Sending it directly to media contacts
- Letting a PR agency handle the distribution
At Nativa-PR, we help you distribute your press release.
2. Who can or should write a press release?
The PR or marketing team should write the press release, ideally including copywriters, as they are experts in writing based on specific goals.
A public relations agency can also advise on the best time to distribute a release, as they have extensive sector knowledge and established relationships with journalists and opinion leaders.
3. What is the ideal length for a press release?
Keep in mind that a press release should be short, with clear and concise information. This makes it easier for reporters and journalists to quickly find the key facts they need to create an article or story for their outlet.
Ideally, a press release should be one page long — no more than two — and between 400 to 500 words.
At Nativa-PR, we have a wide network of journalists and opinion leaders across Mexico, Spain, Latin America, and Germany.
Contact us to learn more about our digital campaigns!