German Trade Fairs: Key Platforms for Success and Innovation

by Cristal Gali 31/12/202406/01/2025No Comments

Germany is a global leader in hosting trade fairs, covering a wide range of industries, including technology, agriculture, tourism, and literature. These specialized events are perfect for exploring innovation while serving as strategic platforms for building new business relationships and contacts. In 2024, over 330 trade fairs were planned in Germany, nearly 180 of which …

Hispanic, Latino or Latinx… Do the differences in the Spanish language really matter?

by Ana-nativa 15/04/202415/04/2024No Comments

Understand the difference between the terms Latinos, Latinxs, and Hispanics, and why it is important for brands to consider the Spanish language differences in PR campaigns and translations when trying to make a deeper connection.

The Importance of Hispanics in the Expasion of the US Market

by Ana-nativa 06/02/202406/02/2024One Comment

Are you planning to expand your business to the USA? In this article, we delve into the profile of Hispanics in the United States and emphasize the significance of not overlooking this demographic group, which constitutes 20% of the American population.