German Trade Fairs: Key Platforms for Success and Innovation

Germany is a global leader in hosting trade fairs, covering a wide range of industries, including technology, agriculture, tourism, and literature. These specialized events are perfect for exploring innovation while serving as strategic platforms for building new business relationships and contacts. In 2024, over 330 trade fairs were planned in Germany, nearly 180 of which …

How to become a thought leader on LinkedIn and enhance your professional influence

LinkedIn has become an essential tool for positioning yourself as an expert and thought leader. This professional and business-oriented social network is highly beneficial for promoting a brand, company, or personal influence. Beyond being a platform for building a professional profile, LinkedIn is vital for job seekers and individuals aiming to stand out in their …

What You Need to Know About Video Content Marketing

The consumption of online videos has grown exponentially since the launch of digital platforms, social media, online media, and more. With this rise, marketing strategies have adapted to these new ways of consuming content. Video content marketing has become essential within companies’ content strategies. According to a 2021 Digital study by We Are Social and …