The Spanish population is highly connected and well-informed. Television and social media are the main sources of information. According to a recent study by the University of Navarra, 80% of Spaniards get their news through their smartphones. The same study shows that print newspaper readership has declined, as has radio consumption.
This reflects how traditional news channels have lost ground. However, these same outlets have adapted to audience needs and habits by enhancing their apps, websites, and social media presence.
The most widely read traditional newspapers in Spain are El País and El Mundo, while the leading TV broadcasters are RTVE and Antena 3.
| Contents: The Most-Read Newspapers in Spain – An Analysis of News Consumption |
| These Are the Most-Read Newspapers in Spain The Impact of Digitalization on Spanish Media Trends and the Future of Journalism in Spain Frequently Asked Questions About News Consumption in Spain |
These Are the Most-Read Newspapers in Spain
Reading newspapers continues to be a key part of the daily information routine in Spain, both in print and digital formats. Despite the rise of social media and other alternative news sources, newspapers remain a vital reference for citizens. At Nativa-PR, we analyze the most-read newspapers in the country, current trends, and how digitalization is shaping the sector.
Sports Newspapers in Spain
- Marca: With 978,000 daily readers, it’s the most popular sports newspaper in Spain, especially for its football coverage. Its digital version has grown rapidly, surpassing 18 million unique users in 2024.
- AS: Reaches 447,000 daily readers and led the digital audience for 10 months of the year.
- Mundo Deportivo: With 264,000 daily readers, it focuses primarily on teams such as FC Barcelona and RCD Espanyol.
- Sport: Registers 194,000 daily readers, known for its detailed coverage of La Liga and transfer market news.
General-Interest Newspapers in Spain
- El País: With 736,000 daily readers, El País maintains its prestige through a strong focus on politics, economy, and culture, with a firm commitment to investigative journalism.
- El Mundo: With 488,000 readers, it competes directly with El País in the analysis of current political and economic affairs, promoting a digital subscription model.
- ABC: Records 333,000 readers and is a benchmark in general-interest press with a traditional editorial line focused on politics and economics.
Regional Newspapers
- La Voz de Galicia: With 374,000 readers, it’s the leading newspaper in Galicia, offering broad coverage of local and national news.
- La Vanguardia: Originally from Catalonia, it has 345,000 readers and a significant audience across Spain.
- El Correo: The main newspaper in the Basque Country, with 224,000 readers.
- La Nueva España: The leader in Asturias, with 173,000 daily readers.
The Impact of Digitalization on Spanish Media
News consumption has shifted significantly with the expansion of digital media. In September 2024, the digital newspapers with the most unique users were:
- Marca: 18,389,066 unique users
- ABC: 17,804,398 unique users
- El Mundo: 15,207,781 unique users
- El País: Dropped to ninth place with 13,347,646 unique users
In the sports category, AS led the digital audience for 10 months in 2024, reaching more than 15 million users in December. Meanwhile, El HuffPost achieved the highest average daily audience in November, with 2.9 million daily visitors and a total of 15.8 million users.
Trends and the Future of Journalism in Spain
The media sector is constantly evolving, and several trends are shaping its future:
Growth of digital journalism and the consolidation of paywall models: The transition from print to digital continues to rise, prompting many media outlets to implement subscription-based models to ensure economic sustainability. Major newspapers like El País and El Mundo now use paywalls that restrict access to exclusive content.
Increased use of artificial intelligence for news generation and content personalization: AI is transforming how news is created and distributed. Automation tools enable faster news production—especially in sections like sports, finance, and weather. Additionally, machine learning algorithms help personalize content according to user interests, enhancing the reading experience.
Expansion of formats such as podcasts and audiovisual content in traditional media: Audiovisual formats are gaining traction. The growth of podcasts, along with explainer videos and livestreams, has diversified the way audiences consume news. Outlets like La Vanguardia and El Confidencial are investing in these formats to attract new audiences.
Local press will gain more relevance: Despite the rise of digital platforms, many people still turn to local newspapers, radio shows, and community voices to stay informed. In a context oversaturated with misinformation and fake news, the need for reliable and close sources becomes increasingly urgent. For this reason, local press will not only remain relevant but will strengthen its role as a trusted reference in its environment.
Frequently Asked Questions About News Consumption in Spain
What is the most-read newspaper in Spain?
Spain’s most-read media outlets include general-interest, sports, and regional newspapers. In the sports category, Marcaleads with 978,000 daily readers and over 18 million digital users, followed by AS, Mundo Deportivo, and Sport. In general news, El País ranks first with 736,000 readers, followed by El Mundo and ABC. Regional newspapers also hold significant weight, with titles like La Voz de Galicia, La Vanguardia, and El Correo standing out for their strong local presence and broad audiences. Visit our blog to learn more about media and public relations in Spain.
What trends are expected for the future of journalism in Spain?
Spain’s media ecosystem continues to evolve rapidly. The growth of digital journalism and the rise of subscription models are reshaping the sustainability of the press, while artificial intelligence enables faster and more personalized content creation. Simultaneously, audiovisual formats such as podcasts, videos, and livestreams are becoming more popular, driving new ways to connect with audiences. In this environment, adaptation is no longer optional—it’s essential to stay relevant.
At Nativa-PR, we see these changes as an opportunity. We help brands and institutions position themselves effectively in both digital and traditional media by combining creativity, technology, and a strategic network of local partners. In an age of information overload, we help build authentic and trustworthy narratives that connect with specific communities and strengthen visibility in local media—which, now more than ever, serve as trusted and close sources. Get in touch so we can help you gain exposure in both digital and traditional media in Spain.
How can I get published in Spanish newspapers?
At Nativa-PR, we help you gain visibility in Spain’s most important media outlets through mentions, interviews, and opinion pieces. We begin with a deep analysis of your industry and develop topics aligned with the interests of journalists and editorial teams. Our method is based on strategic research to craft newsworthy messages, increasing your chances of getting published in both national and regional press.